Have you been considering using WhatsApp API for your company but are unsure of what it is or how it operates? This comprehensive tutorial to WhatsApp Business API provides all the information you need. We’ll go over what WhatsApp API is, as well as the recommended practices for setting up a WhatsApp API account, managing contacts, and sending messages via WhatsApp API.
WhatsApp API: The Basics
For medium-sized to large businesses who want to use WhatsApp with numerous users, there is a WhatsApp API. Contrary to the WhatsApp Business App, the WhatsApp API requires integration into a messaging platform because it lacks an application or front-end interface.
Although businesses can obtain access to the WhatsApp API directly from Meta, through WhatsApp Business Solution Providers (BSPs), which are independent services, is the more common method.
WhatsApp Business API: Business Solution Providers
Depending on your BSP, your experience with the WhatsApp API may be very different. There are two categories of WhatsApp BSPs: SMS providers and others, to make things simple.
Twilio and Vonage, two SMS service providers, integrate WhatsApp API with their own proprietary API. As a result, adding or updating any new WhatsApp features requires extra time and effort from their end.
BSPs that do not identify themselves as SMS providers probably make use of proxy APIs that resemble WhatsApp’s system. They can now enable new WhatsApp Business API capabilities more quickly and easily thanks to this.
However, the WhatsApp API hosting options they offer determine how quickly they integrate new changes.
WhatsApp API Pricing
In summary, companies can host the WhatsApp On-premises API on their own servers or on those of a BSP. If a company hosts its own API, it must pay the BSP for access to the WhatsApp API and bear the expense of hosting and maintaining the API.
When hosted on a BSP’s server, the BSP has full authority over the fees it charges against companies. BSPs who provide On-premises API often have to pay WhatsApp a charge, which they then pass along to businesses along with a markup in order to earn money.
In contrast, because Meta hosts the API on its cloud servers, access to the WhatsApp Cloud API is free, and there are no server hosting or maintenance costs. According to WhatsApp’s conversation-based pricing, businesses only have to pay for individual conversations.
Choose a BSP like Msgclub, which offers WhatsApp Cloud API and doesn’t impose any markups or other fees, to avoid paying additional costs on top of these mandatory fees. We’ll then delve into what makes up a WhatsApp Business API.
WhatsApp Business API: Components
The WhatsApp Business Profile and phone number are just two of the components of the WhatsApp API that are described in this section.
WhatsApp API for Business: Business Profile
More details about your company are available to customers with a WhatsApp API Business Profile. By upgrading their website, address, email, cover photo, and description, businesses may optimize their business profiles.
The WhatsApp API Business profile is not searchable within the app, in contrast to other messaging services. We’ll go over the operation of a WhatsApp API phone number in the following section.
WhatsApp API for Business: Phone Number
You must link a phone number to your WhatsApp API account. You can either purchase a new phone number or port an existing one, depending on your BSP. Keep in mind that the phone number associated with the WhatsApp API must be capable of receiving calls or SMS.
We advise choosing a phone number that isn’t already associated with another WhatsApp account. It is possible to migrate phone numbers from the App to the API, however doing so is not advised because you risk losing the account information connected to the phone number.
Facebook Business Manager is used to manage the phone numbers associated with your WhatsApp Business Account (WABA). A WABA can have up to 20 phone numbers and a Facebook Business Manager can have several WABAs.
However, the number of phone numbers that can be linked to your WABA depends on your Facebook Business Manager’s level of verification. Only two phone numbers can be connected to an unverified business’s WABA.
Msgclub provides Whatsapp Business API Services. To start a trial click here.
Frequently asked questions ( FAQ )
1.Is WhatsApp for business API free?
As a scalable marketing tool for mid-sized and large organizations, WhatsApp offers its Business API. Although the WhatsApp API is free, messages are charged per session under a pricing scheme known as conversation-based pricing.
2.What is WhatsApp Business API for?
A WhatsApp application called WhatsApp Business API uses API (Application Programming Interface) technologies to enable businesses to receive, process, and reach a wide audience of clients. Medium-sized to large enterprises who want to use WhatsApp with numerous users should use the WhatsApp API.
You can also check our other relevent blog Whatsapp Business
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